Intuition training | Embodied Alchemy | Dream Actualization
Maya JOY: Wear the change with clothing that is slow, ethical and timeless
Maya JOY is is a clothing and lifestyle collection dedicated to promoting slow fashion, cultural storytelling and sustainable, joy-infused clothing.
Our mission is to make joyful, travel-friendly clothing that reflects diverse identities with a vision for the clothing designs to celebrate and embrace diverse body types, ensuring a flattering and empowering fit for people of all shapes and sizes, whilst respecting both people and the planet.
We directly address urgent environmental challenges in the fashion industry, including micro plastics, waste, overproduction, and pollution.
Our vision includes transforming our pre-loved garments into new designs and creative projects.
When you choose Maya JOY, you’re not just wearing clothing—you’re participating in a beautiful cycle of transformation, joy, and purpose. From our hands to yours, from yours to the wings of a child, each piece continues its journey of bringing light to the world.
Just as the butterfly transforms through its sacred journey of metamorphosis, Maya JOY pieces embark on a mindful evolution that honours both creator and wearer. Each garment isn’t simply made—it’s born with intention, destined for multiple lives of beauty and purpose.
“I love my trousers! They are beautiful, I love the cut, the fabric and knowing they were made mindfully and the fabrics are safe to wear is an amazing bonus!“
Every item is packaged in a beautiful bag which can be used as an accessory too!
When you choose Maya JOY, you’re choosing clothing that breathes with your body, supports regenerative agriculture, and tells a story of love for your health, for our craftspeople, and for the planet we call home.
What touches our skin matters: not only for our comfort, but for our health as well as the health of our planet.
That’s why we exclusively use organic cotton and recycled silk in every piece we create.
Research on polyester’s electrostatic properties suggests a potential link to reproductive issues. Research suggests that polyester contains endocrine-disrupting chemicals (phthalates) and microplastics that can interfere with hormones, potentially affecting female reproductive health and fertility.
Synthetic fabrics are also wreaking havoc on our oceans through microplastic pollution. Every time polyester clothing is washed, thousands of tiny plastic fibres break away and flow into our waterways, ultimately entering the food chain and our bodies.
The fashion industry, built on centuries of exploitation, environmental destruction, and cultural erasure, continues to perpetuate cycles of harm:
Decolonising fashion empowers marginalised communities by reclaiming their artistic heritage, ensuring fair pay for artisans, and challenging the industry ‘ s exploitative history, creating a more ethical and inclusive future which looks like:
The fast fashion industry’s heavy use of harmful dyes, and irresponsible sourcing contributes to marine pollution and the degradation of aquatic ecosystems. Maya JOY is committed to addressing this issue by prioritising the use of eco-friendly fabrics that are free from microplastics and hazardous chemicals. For every item sold, Maya JOY contribute to projects aimed at reducing marine debris and protecting marine biodiversity, aligning its practices with the principles of sustainable development for oceans, seas, and marine resources.
Maya JOY commits to responsible consumption and production by embedding sustainability into every stage of its operations. Recognising the fashion industry’s significant role as a major global polluter, Maya JOY prioritises ethically sourced materials and actively reduces waste through upcycling initiatives, transforming pre-loved garments into new designs and creative projects like children’s butterfly wings.
Unsustainable practices in the fashion industry, including irresponsible sourcing and deforestation, have led to significant biodiversity loss and land degradation. Maya JOY carefully select materials that are ethically sourced and environmentally responsible, ensuring minimal impact on terrestrial ecosystems.
We are fostering a culture of collaboration and cutting edge co-creation working with incredible up and coming designers who are sustainability-focused to keep our designs innovative and unique.
The Crown Chakra. White stimulates new beginnings. It boosts mental clarity and purification.
Birce Avcu is a Milan-based fashion designer and biomaterial innovator. She earned a fully government-funded dual master’s degree from Domus Academy and Regent’s University London, and her work was showcased at Fashion Graduate Italia. Alongside developing her next-generation biomaterials, she provides consultancy to brands and collaborates with designers on sustainability and innovation focused projects across Europe.
Aleksandra came in to the world sensitive and aware, to engage and play in a serious way. She studied art in school, experiencing the beauty and restriction, moving through it amongst a lot of internal friction.
Experiential learning, felt a more natural way, taking her back to her grandparents sewing workshop, where she had often stayed. Observing, absorbing, later carrying forward that ability, through intuitive knowing and her DNA. Her path veered off into practising various dance forms deeply rooted, rhythmic, different to what’s considered the norm. This led to an ongoing practice of massage and self-care, tuning deeper into her own healing, while assisting others to be more self aware.
Yoga, qi gong, and other meditative practices, wove their way through, creativity being the axis. Her more recent return to embroidery art and sewing, feels divinely timed, perfect, and organically flowing.
10% of our profits go toward these projects:
CARE: Poverty-fighting work around the globe. CARE place special focus on working alongside women because equipped with the proper resources, women have the power to help whole families and entire communities escape poverty.
The Runnymede Trust: For over half a century, the Runnymede Trust has spoken truth to power on race and racism. Their work is rooted in building a more equitable and just future for our communities, one in which we all have the potential to thrive.
Mayekoo: A trusted crowdfunding platform connecting donors with registered and vetted social impact organizations across Africa. I currently donate to projects cleaning up the oceans that are being polluted by Western fast fashion.
The Billion Trees Project: Supports the reduction of extreme poverty and restoration of healthy forests by employing local villagers to plant millions of trees every year.
Of Nigerian and white British heritage, I draw from Tantric/Kemetic chakra traditions and Yoruba Orishas through movement, bodywork and intuition training. I acknowledge my privileges and honour the cultures these practices come from, sharing not as an authority but as someone transformed by these teachings.
Join us in March 2026 for an epic 6 day experience: Alchemy to JOY
(A journey to the Sacral Chakra of Mother Earth in collaboration with Ira Calixto, Casa Mama Yemi Project and Sota Space)
Find out about our year round events
(Plan your year and connect with our community)
