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Maya JOY: Wear the change with clothing that is slow, ethical and timeless

The Butterfly Lifecycle: A New Paradigm for Conscious Fashion

Maya JOY is is a clothing and lifestyle collection dedicated to promoting slow fashion, cultural storytelling and sustainable, joy-infused clothing.

Our mission is to make joyful, travel-friendly clothing that reflects diverse identities with a vision for the clothing designs to celebrate and embrace diverse body types, ensuring a flattering and empowering fit for people of all shapes and sizes, whilst respecting both people and the planet.

We directly address urgent environmental challenges in the fashion industry, including micro plastics, waste, overproduction, and pollution.

Our vision includes transforming our pre-loved garments into new designs and creative projects.

Metamorphosis: From Garment to Wings

When you choose Maya JOY, you’re not just wearing clothing—you’re participating in a beautiful cycle of transformation, joy, and purpose. From our hands to yours, from yours to the wings of a child, each piece continues its journey of bringing light to the world.

Just as the butterfly transforms through its sacred journey of metamorphosis, Maya JOY pieces embark on a mindful evolution that honours both creator and wearer. Each garment isn’t simply made—it’s born with intention, destined for multiple lives of beauty and purpose.

Collection 1: First Lifecycle: Made from Recycled Silk

👖Trousers

👗Dresses

🧣Scarves

👘 Robes

Collection 1: Second Lifecycle: Made from Recycled Silk

🪼Jellyfish Puppets

🌊 Mantaray Puppets

🎪 Aerial Silks

🦋 Butterfly Wings

“I love my trousers! They are beautiful, I love the cut, the fabric and knowing they were made mindfully and the fabrics are safe to wear is an amazing bonus!

🛍Bags

Every item is packaged in a beautiful bag which can be used as an accessory too!

The fashion industry, built on centuries of exploitation, environmental destruction, and cultural erasure, continues to perpetuate cycles of harm:

  • The UK is responsible for 206,456 tonnes of waste.
  • The global fashion industry is responsible for 10% of all greenhouse gas emissions.
  • 57% of all clothes thrown away globally are sent to landfill sites. 
  • 300,000 tonnes of old clothes are thrown away in rubbish bins in the UK.
  • 30% of unwanted clothes in the UK are thrown away in landfill sites.

Decolonising fashion empowers marginalised communities by reclaiming their artistic heritage, ensuring fair pay for artisans, and challenging the industry ‘ s exploitative history, creating a more ethical and inclusive future which looks like:

  • Supporting artisans from historically marginalized communities.
  • Ensuring fair pay and amplifying narratives through fashion.
  • Using eco-friendly fabrics like bamboo, hemp, and recycled textiles.
  • Partnering with reforestation initiatives to plant trees for every item sold.

🌊 Save our Seas

The fast fashion industry’s heavy use of harmful dyes, and irresponsible sourcing contributes to marine pollution and the degradation of aquatic ecosystems. Maya JOY is committed to addressing this issue by prioritising the use of eco-friendly fabrics that are free from microplastics and hazardous chemicals. For every item sold, Maya JOY contribute to projects aimed at reducing marine debris and protecting marine biodiversity, aligning its practices with the principles of sustainable development for oceans, seas, and marine resources.

🦋 Sustainable Consumption

Maya JOY commits to responsible consumption and production by embedding sustainability into every stage of its operations. Recognising the fashion industry’s significant role as a major global polluter, Maya JOY prioritises ethically sourced materials and actively reduces waste through upcycling initiatives, transforming pre-loved garments into new designs and creative projects like children’s butterfly wings.

🌍 The Earth without art is just Eh

Unsustainable practices in the fashion industry, including irresponsible sourcing and deforestation, have led to significant biodiversity loss and land degradation. Maya JOY carefully select materials that are ethically sourced and environmentally responsible, ensuring minimal impact on terrestrial ecosystems.

👥Collaboration

We are fostering a culture of collaboration and cutting edge co-creation working with incredible up and coming designers who are sustainability-focused to keep our designs innovative and unique. 

The Crown Chakra. White stimulates new beginnings. It boosts mental clarity and purification.


This project has been supported with research and design input from: Amelie Law, Angel-Michaelle Ebigbola, Freda Donkor, Hibah Siddiqui, Surma Begum and Shiyam Zahan at Kings College London.

Digital Lifecycle Tracker

Our Colour Pallete

The Root Chakra. Red stimulates energy, boosts circulation, and promotes feelings of courage and grounding.
The Sacral Chakra. Orange stimulates creativity, joy, and pleasure. It can also boost our intuition.
The Navel Chakra. Yellow stimulates optimism, clarity & focus. It boosts action energy and will.
The Heart Chakra. Green stimulates calm and balance. It and reduces stress. It boosts relaxation and healing.
The Throat Chakra. Blue has a soothing and calming effect. It boosts communication and clarity.
The Brow Chakra. Indigo stimulates growth and insight. It boosts intuition and meditation.

Our Designers (UK)

🌊 Birce Avcu

🦋 Mina Jafajul

🌍 Audrey Mae

👥 Aleksandra Jawulska

10% of our profits go toward these projects:

CARE: Poverty-fighting work around the globe. CARE place special focus on working alongside women because equipped with the proper resources, women have the power to help whole families and entire communities escape poverty.

The Runnymede Trust: For over half a century, the Runnymede Trust has spoken truth to power on race and racism. Their work is rooted in building a more equitable and just future for our communities, one in which we all have the potential to thrive.

 

Mayekoo: A trusted crowdfunding platform connecting donors with registered and vetted social impact organizations across Africa. I currently donate to projects cleaning up the oceans that are being polluted by Western fast fashion.

billion trees project

The Billion Trees Project: Supports the reduction of extreme poverty and restoration of healthy forests by employing local villagers to plant millions of trees every year.